Fix Your Failing Restaurant Website: Convert More Customers

Monday, January 16, 2023


In today's digital age, having a strong online presence is crucial for any business, including restaurants. A well-designed website can attract new customers, increase sales, and improve customer loyalty. However, many restaurants struggle to create an effective website that accurately represents their brand and entices customers to order from their menu. In this blog, we will discuss conversion, marketing, and storytelling tips to help you fix your failing restaurant website and improve your online presence.

Engaging Photography

Photos are the most important visual element of your menu. A picture is worth a thousand words, and it's true that you can't eat with your eyes (yet), but you connect a visual representation to taste.

A good photo should:

  • Be high quality and optimised for web display.
  • Have good lighting and composition.
  • ​Be taken from an angle where all parts of the dish are in focus, not just part of it.

Menu description

Your menu should be written with a tone that works within your branding and include photos of the food, prices, descriptions of dishes and make it easy to read and navigate online. Your customers don't want to be confused about what each dish contains or how much it costs. They also want to know what's in store for them when they order something so they can decide if they'd like that specific dish or not.


Storytelling is an essential aspect of creating an engaging restaurant website. Telling the story of your restaurant through your website can help create an emotional connection with your customers and differentiate your brand from competitors. Here are three tips for effective storytelling on your restaurant website:

  • Highlight your restaurant's unique features: Whether it's your chef's signature dish or your restaurant's unique ambiance, showcasing what sets you apart can help create a memorable experience for customers.
  • ​Share your restaurant's history: Sharing the story of how your restaurant came to be can create a sense of nostalgia and loyalty among customers.
  • ​Feature your staff: Introducing your team and showcasing their passion for food and hospitality can help build trust and create a personal connection with customers.

Online ordering

Online ordering can be a great asset for your restaurant's website. Online bookings are also important for restaurants, as it increases customer loyalty, revenue and profit margin.

With the help of online booking system you will be able to:

  • Provide customers with a variety of options to choose from when they want to order food online.
  • ​Make sure that all the necessary information is available on your website so that the customers don't have any confusion while placing an order through their smartphones or computers.
  • ​Ensure that there are no technical problems in this regard and it only functions properly when someone visits your site using different devices such as laptops, tablets etc.

Promotions and Offers

One of the most effective ways to increase conversion on your website is to offer promotions and discounts. Customers are always looking for good deals, and providing them with an incentive to order from your restaurant can be a great way to boost sales.

Here are some tips for offering promotions and discounts on your website:

  • Create special deals for online orders.
  • ​Offer discounts on certain dishes or at specific times.
  • ​​Provide loyalty programs to repeat customers.

Online Reviews

Online reviews can have a significant impact on the success of your restaurant. Positive reviews can help attract new customers, while negative reviews can harm your reputation. It's essential to monitor your online reviews and respond to them promptly. Make sure to thank customers for their positive feedback and address any negative feedback in a professional and courteous manner. These can be displayed on your  website to increase customer loyalty, confidence and trust.

Mobile Optimisation

As the number of mobile users continues to grow, it's essential for restaurant websites to be mobile-friendly. Customers are more likely to order food from a website that is easy to navigate on their mobile devices.

  • Make sure your website is responsive and adjusts to different screen sizes.
  • ​​Reduce page load times for faster browsing.
  • ​​Make the menu easy to navigate with clear call-to-action buttons.

Website Design and Navigation

Your website's design and navigation are crucial components of a successful website. Your website should be easy to navigate, visually appealing, and consistent with your branding. Make sure your website's design and layout are intuitive and that customers can easily find the information they need. A clear and concise website design will help keep visitors engaged and improve conversion rates.

Analytics and Tracking

Tracking and analyzing your website's performance is essential for understanding how customers interact with your website. By using tools like Google Analytics, you can track user behavior and identify areas for improvement. For example, you may find that visitors are leaving your website after viewing a specific page, indicating that there may be an issue with that page's content or design. By tracking your website's performance, you can make data-driven decisions to optimize your website and increase conversions.

In summary

Your restaurant website is often the first point of contact for potential customers, making it essential to have an effective website that accurately represents your brand and menu. By implementing these conversion, marketing, and storytelling tips, you can create a website that engages customers, improves conversions, and boosts sales. Remember to continually monitor and analyze your website's performance to make data-driven decisions and stay ahead of the competition.

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